"Webmercials" are the newest form of web media that can create a great impression as a touchpoint or sales tool. They can be extremely effective in promoting your product or company.
The Sl280 commercial was produced for a trailer manufacturing company for use on the web as a marketing tool. The focus of the video was to promote a redesigned product and showcase it’s new features
a short weblet to show the interior construction of the trailer
The introduction of “Sarah the Sled Girl” as a spokeswoman for the company, was a marketing first in the trailer manufacturing industry. This video launched a campaign that was supported by both web and print..
The launch of “Sarah the Sled Girl" was followed up by a series of “webmercials” that featured popular product options.
This short promo was developed for to announce a sale special to the dealer network.
Part of the over all campaign strategy was to cross promote the manufactures product with other industry leading companies.